Executive AI Notes

One Rare Book That Made Me Rethink AI Strategy: Reshuffle

Executive AI Notes December 7, 2025 Originally published on LinkedIn →

Most books I read on AI just repeat the same ideas. Not this one.

Every once in a while, you find a rare gem that makes you stop and rethink the impact AI will truly have. Not the technical noise, but the fundamental shifts. Reshuffle is one of those books.

The book Reshuffle by Sangeet Paul Choudary
A rare gem that makes you rethink the impact AI will truly have.

GenAI as a superhuman translator

One of the core ideas that stayed with me is simple but profound: GenAI is becoming a superhuman translator that can take our chaotic, unstructured world and turn it into a fully structured one. Email, voice, video, notes, conversations: it doesn't matter. So if everything becomes understandable and connectable, coordination across people suddenly explodes, because AI translates, friction disappears.

And when friction disappears, coordination costs collapse. This matters as we live in a world dominated by tacit knowledge. All the valuable context that lives in our heads, our messy (WhatsApp, email...) messages, all our ad-hoc conversations have, historically, resisted codification.

How the organization reshapes itself

So from there, the system starts to reshape itself:

We're not just automating tasks. We're reimagining how organizations operate and coordinate.

I suspected Sangeet Paul Choudary would deliver something unique. Reading his earlier work on platforms (Platform Revolution) had changed how I saw the space. No surprise he's on the 2025 Thinkers50 list. Another gem 👏, bravo Sangeet Paul Choudary!